AFM Staying In Santa Monica For Now, But It Doesnt Seem Happy About It

The Independent Film & Television Alliance, which puts on the American Film Market, put out an odd statement today reluctantly confirming that the annual film-sales confab will remain based at the Loews Santa Monica Beach Hotel — at least for 2011 and 2012. The statement, which won’t be one they’ll save down at the Santa Monica Chamber of Commerce, comes after word leaked our recently that the IFTA was talking with the Anschutz Entertainment Group about moving the convention to AEG’s L.A. Live complex in downtown Los Angeles. The IFTA said there is no deal yet and it is continuing discussions with Loews, but then it goes on to give a laundry list of reasons why L.A. Live is the better place for the event, saying relocating would provide: Lower costs for Sellers and Buyers. Exhibition costs would drop for sales companies and hotel costs would be lower for everyone. Better showcase opportunities for films. Regal Cinemas has an 800 stadium-seat premiere screen and the Nokia Theatre can accommodate premieres for 7,000. Increased business efficiency. All theatres and screening rooms would be located within a five-minute walk from the market. Additionally, by 2014, there will be more hotel rooms in the L.A. LIVE district than there are within miles of the Loews. More dining, sports and major entertainment options for travelers from around the world. From concerts and sporting events to fine dining and exciting nightlife, the L.A. LIVE district and surrounding area offers more than any other market venue. The L.A. LIVE district will allow us to grow all segments of the AFM market, conferences and the celebration of film and make the AFM more inclusive for the entire motion picture industry. One can’t help but think this won’t do wonders at the IFTA-Loews negotiating table. Regardless, the confab remains scheduled for Nov. 2-9 — in Santa Monica.